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3 Rules Every Entrepreneur Must Break to Succeed
I heard some great advice from a very successful entrepreneur. He was rapidly building his third successful business, and we were discussing the many failures we both had been a part of over the years....
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Can Radio Kill the Focus Group?
For most creative folks, pretesting your TV concepts in a focus group is about as enjoyable as sharpening a pencil in your ear drum. Their accuracy of gauging creative performance is akin to licking...
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Why Your Business Plan Should Fit on a Napkin
One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His answer was “It’s not the customer’s job to know what they want.”Why is it that truly great...
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Why Toll-free Numbers Can Ruin Your DR Campaign
Take a look at this toll-free phone number: 866-741-6258.
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Why Nobody Cares About Your Product (and How to Fix That)
We come out of the womb cold and naked and in need of a good stiff drink. We grow to 4 feet tall, and find ourselves standing toe-to-toe with our sibling in the sandbox arguing over whose turn it is to...
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7 Truths I Wish I Knew as a Young Digital Marketer
We’ve all heard adages similar to “Experience is the best teacher.” For many of us (like me), it probably came from our parents, grandparents or other role model, meaning it was likely immediately...
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10 Questions to Ask BEFORE Planning Your DR Media Strategy
If you’re an entrepreneur building a direct response company, you hear all sorts of talk, claims and flat out boasting from the media agencies claiming that they have the best “strategic media” approach.
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Why Direct Marketing is an Entrepreneur’s Secret Weapon
For the life of me, I can’t understand how direct response continues to be such a mystery to most marketers. I still think most people connect DR with the Chia Pet or Ron Popeil and the Veg-o-Matic....
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4 DR Marketing Trends CEOs Shouldn’t Ignore
It’s evident: the modern day consumer is in control. What does that mean for your business? It means you must make some adjustments or you are not going to grow.
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[Infographic] Leveraging Omni-Channel Marketing to Create a No.1 Selling Brand
There’s been a lot discussion lately about omni-channel DR marketing. Does it work? Is it worth it? At Marketing Architects, we know it does and it most definitely is worth the investment. And we have...
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How to Leverage Offline Media for Explosive Online Growth
Do TV and radio have a place in today’s online marketing strategies? Can a print campaign not only make a meaningful impact, but serve as a genuine game changer for your business? If these...
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5 Ways to Ensure Content Marketing Impacts Your Business
You’ve heard it before and now you’re going to hear it again: killer content is critical—especially in direct response marketing campaigns. But what does “killer content” even mean? You need a...
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How Online Schools are Winning with Offline Marketing
It’s no secret that online colleges and universities are ensnared in a vicious digital advertising war that nobody really wants to be involved in. Some of the leading U.S. online education institutions...
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6 Marketing Lies DME Companies Shouldn’t Believe
Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be asked: “Why aren’t more medical equipment companies considering direct-to-consumer sales using...
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The Rise of Radio in a Digital World
Pssssst…have you heard what’s happening to radio? As other traditional media channels are staggering under the weight of digital, radio is getting stronger.
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How to Name a No. 1 Brand
What do all champion brand names have in common? They’re memorable, they make you feel something and you own it. Simple, right? Well, that’s the thing. If you’ve ever sat down and scribbled out some...
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How to Test Your Way to the Top
Part 2 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in AmericaMost marketers have a love-hate relationship with creative testing. You love it because you can learn a lot about what...
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